Acquiring users is only half the battle; understanding their actions and revenue impact is just as important. That’s why working with a Mobile Measurement Partner is essential.

It attributes installs and revenues to specific marketing campaigns, providing better insights for informed decisions. Our team will support you in choosing and integrating your attribution solution properly from day one, leveraging our expertise and strong relationships with top MMPs.

There are two primary types of traffic: search, where users actively seek keywords, and display, where ads capture your target audience's attention while they engaged elsewhere.

A smart combination of both sources of traffic is recommended to optimize performance. Depending on your app, your target, your market, and your budget, we will set up a customized strategy aimed at scaling your campaign and secure profitability.

In Search, appearing on the relevant queries with targeted messaging is important, while in Display, being visually impactful and seamlessly integrated, or native, is key. Each campaign should be configured properly to accurately attribute events and ROI to specific creatives and messages.

Being fully immersed in the mobile marketing industry, we continuously monitor trends, platform-specific best practices, and the collective behavior of your target audience. With your context and product in mind, we set up a production plan to deliver engaging creatives that resonate.