Creative strategy

Concept & design Ad Creatives that drive growth

Our team's expertise and methodology, combined with an in-depth knowledge of what works best for mobile apps, is tailored to ensure continual learning and iteration, leading to outstanding results.

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Create with the heart, build with the mind

Creatives are by far the most important lever for achieving profitable and scalable performances.
Creative audit
The importance of a creative audit lies in its ability to holistically evaluate and enhance the effectiveness of all creative elements used to promote your App.
Our team will conduct an in-depth asset evaluation, which involves the following steps:
Brand Consistency Check
Assets KPIs Analysis
Target Audience Alignment
Market Positioning

Market & Competition Insights

Integrating competitive intelligence into your design strategy is key.
The outcome is to perform research and analysis of best practices within the market, industry, and both direct and indirect competitors.
This market audit will enable us to strategically redesign your marketing asset to increase conversions and ROAS.

Production Design

Drawing from our extensive research and expertise, we create ads and store listings. A seamless collaboration between creative and marketing specialists enhances the efficiency of the ad creation process. Based on your marketing channel and target audience, here are the types of creatives worth iterating:

Statics
Playable
Motion Design
User-Generated Content (UGC)
WHY SCALEBAY?

Your solution to organizing website workflow

Easy mass deployment
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WHY SOFTKIT?

Your solution to organizing website workflow

Real-time protection
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WHY SOFTKIT?

Your solution to organizing website workflow

App management
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Performance A/B Testing Workflow
We will validate a test & learn roadmap tailored to your goals, budget, and strategy, guided by performance metrics.

Each concept undergoes diverse criteria variation (target, background, call to action, text, etc.)  to effectively identify the top-performing creatives, consistently improving the ROAS of your campaigns. Regularly refreshing your visuals is key to prevent ad fatigue.
Translation & Localization
International success demands a strategy beyond mere translation of your app title and description.

Our international team leverages their expertise, market analysis, and cultural insights to effectively adapt or redesign all of your app creatives for successful localization.
Want to know more about UA?

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