Once an app acquires new users, the true challenge begins. Apps must shift focus to long-term user retention and consistently improve the retention curve using targeted marketing strategies to boost user engagement.
Get in TouchThe retention rate of an app measures the percentage of users who continue to use the app after a certain period, typically a strong indicator of an app’s value and usability.
Monetization of apps involves strategies to generate revenue from an app, including in-app purchases, subscriptions, ads, and selling user data.
A common formula for app retention is [(Number of users at the end of a period - New users during that period) / Number of users at the start of the period] x 100.
Check app retention by analyzing user engagement metrics over time in your app analytics dashboard, focusing on repeat usage and session intervals.
Monetize an app through methods like in-app purchases, advertising, subscriptions, or offering premium features for a fee.