Leveraging data requires relying on trustworthy data sources, knowing what to look for and using the right visualization and reporting tools.
Get in TouchUtilizing the correct tools with proper setup and accurately mapping the event with the proper parameters is essential, whether for your mobile measurement partner (MMP) or Business Analytics
Mobile and classic web tracking are related concepts but use different technologies to track user behavior. By collaborating with leaders in the mobile marketing industry, our team can assist you in selecting and configuring the most suitable tools for your App.
The ultimate goal for app marketers is to enhance user LTV, churn and ROAS. Optimizing these KPIs requires effective product and ad optimizations.
Before any strategic moves, strong and granular data analysis is imperative. Business Intelligence (BI) initiatives will transform data into actionable insights.
Our approach involves optimizing your measurement tools and cross-channel data to build a customized dashboard that meets all of your needs.
This ensure a complete and clear understanding of the data that matters, allowing you to focus on the most impactful areas such as:
KPIs for an app include metrics such as daily active users, user retention rates, app revenue, session length, and conversion rates, which help measure the app’s performance.
KPIs for data analysis in mobile apps typically involve metrics related to user engagement, retention, acquisition costs, and overall profitability.
Analyse app data by collecting metrics on user behavior, acquisition channels, and revenue, using tools like Google Analytics or specialized mobile analytics platforms.
Analyse app performance by monitoring KPIs like load times, crash rates, user engagement, and revenue metrics to identify areas for improvement.
An app makes money through various strategies such as advertising, in-app purchases, subscriptions, and by selling user data to third parties.