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Frequently Asked
Questions

Why should I externalize my marketing?

Outsourcing your marketing will give you access to our mobile ads knowledge, industry-specific expertise, and daily campaign management and reporting. Additionaly, it saves costs on tools and human resources by eliminating the need to hire and train full-time employees.

What is the timeline of our work?

Our work timeline varies based on the scope of your project. Consulting services typically requires a minimum duration of few weeks, while complete UA management is ongoing.

What is the minimum budget required to begin this process?

The minimum budget needed to gather meaningful insights and optimize campaigns typically starts around $100 per day per platform. However, this may vary based on the platform, market, and campaign objectives.

How long does it take to obtain actionable insights?

The time required to gather actionable insights varies depending on campaign structure and volume of data. Generally, initial learnings can be observed within weeks, with continuous improvements over time.

What is the impact of creatives?

Creatives play a crucial role in ads performance, with highly relevant, eye-catching content having a significant impact on campaign success. A/B testing of ad creatives can result in up to a 50% increase in conversion rates.

Why should I invest in ASO?

App Store Optimization enhances app visibility, increases organic downloads, and improves app ranking, leading to better conversion rates.

Should I run retargeting campaigns?

Re-engaging users who previously interacted with your app or website can significantly improve your users' LTV. We recommend allocating a budget to retargeting once your user base is substantial enough.

What is a good CPI for my app?

Cost Per Install benchmarks vary by OS, industry, platform, and region. A "good" CPI is subjective; for most apps the average can be between $1 and $5, but we strongly encourage focusing on CPA and ROAS over CPI.

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